by Prof. Courtney Ahrenholtz, Associate Professor, Austin Community College, and Teaching the South Caucasus Workshop participant<\/p>\n\n\n\n
Key words:<\/strong> Marketing; social media marketing; e-commerce; customer relations; Georgia<\/p>\n\n\n\n Module description: <\/strong>This module is centered on marketing communications that use electronic tools to develop customer relations. Georgia has seen enormous growth in its international tourist industry and ecotourism in particular. Given this, students will design their own e-commerce marketing project for Georgia that will include: conducting a market analysis; identifying a target market; and developing an e-commerce webpage.\u00a0<\/p>\n\n\n\n Cover sheet<\/a> | PowerPoint<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"curricular_topic":[86,92],"class_list":["post-12053","curricular","type-curricular","status-publish","hentry","curricular_topic-economics","curricular_topic-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/arisc.org\/index.php?rest_route=\/wp\/v2\/curricular\/12053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arisc.org\/index.php?rest_route=\/wp\/v2\/curricular"}],"about":[{"href":"https:\/\/arisc.org\/index.php?rest_route=\/wp\/v2\/types\/curricular"}],"version-history":[{"count":1,"href":"https:\/\/arisc.org\/index.php?rest_route=\/wp\/v2\/curricular\/12053\/revisions"}],"predecessor-version":[{"id":12054,"href":"https:\/\/arisc.org\/index.php?rest_route=\/wp\/v2\/curricular\/12053\/revisions\/12054"}],"wp:attachment":[{"href":"https:\/\/arisc.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12053"}],"wp:term":[{"taxonomy":"curricular_topic","embeddable":true,"href":"https:\/\/arisc.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcurricular_topic&post=12053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}